Are you able to guess the open charge for a textual content message? It’s 98%. That’s practically 5 occasions the equal for electronic mail advertising and marketing.
Whereas that’s unbelievable sufficient, the response charges are much more thrilling. Textual content message advertising and marketing boasts response charges as excessive as 45%, which is greater than seven occasions electronic mail advertising and marketing’s measly 6%.
SMS is especially well-liked amongst customers, as effectively, with practically 60% saying it’s the finest method for manufacturers to speak with them. Higher but, SMS messaging’s reputation is on the upswing. Two-thirds of customers say they’ve signed as much as obtain textual content messages from extra manufacturers previously 12 months.
In case your model isn’t already advertising and marketing with textual content messages, now’s the time to start out. Even in the event you’ve already began utilizing SMS for enterprise communication, learn on. We share ten intelligent methods you need to use textual content message advertising and marketing to extend gross sales, engagement, and extra.
1. Share unique low cost codes
Greenback-off reductions are the #1 cause customers join textual content messages from a model, adopted by percentage-off reductions and free items with buy. So, give the folks what they need! Share a welcome low cost as soon as somebody indicators up for textual content messages.
You can too share free transport reductions, every day offers, and even short-term reductions. Short-term reductions might be despatched after a buyer has positioned an order, providing them further financial savings in the event that they add extra to their cart.
2. Notify consumers of gross sales
Give clients a cause to remain subscribed. Ship them a message everytime you’re internet hosting a flash sale, vacation sale, or different promotion. Right here’s an excellent instance from Lovepop. The model drives urgency whereas being useful, and descriptions the gross sales particulars with a powerful call-to-action.
3. Promote your new content material
Do you handle an organization weblog? Let readers subscribe for SMS notifications every time a brand new put up goes reside.
You can too create content material challenges that run for a restricted time. Creator Gretchen Rubin provides a 7-day “Work Happier Problem,” the place she texts readers one tip per day designed to enhance their work lives.
Equally, The Skimm provides a month-long “Skimm Your Life” problem each January, designed to assist subscribers enhance their lives and make their New 12 months’s resolutions successful.
4. Ship deserted cart reminders
The common procuring cart abandonment charge hovers simply round 70%. Many individuals wish to purchase, they simply get distracted alongside the way in which. Remind them of what they left behind with a considerate textual content. You may even sweeten the cope with a reduction code.
5. Ship back-in-stock notifications
Typically the merchandise a buyer desires is out of inventory. That’s why you provide back-in-stock electronic mail notifications (proper?).
Why not provide those self same notifications by way of textual content messages? One cause SMS advertising and marketing works so effectively is as a result of folks test their textual content messages way more ceaselessly than their electronic mail. With a fast textual content, you’ll be able to notify clients an merchandise is again in inventory a lot quicker — enabling them to buy quicker as effectively.
6. Ask for suggestions
Buyer critiques are important to a enterprise’s success. They supply essential social proof that builds credibility and belief. By asking your clients for suggestions, you’ll be able to acquire extra critiques, and achieve helpful insights for enhancing your online business transferring ahead.
To get extra critiques, you could make it as simple as potential for patrons to depart them. Contemplate asking by way of textual content. They will jot down a couple of fast ideas and provide you with that 5-star assessment.
7. Promote on-line and IRL occasions
Does your online business host webinars, Instagram Lives, or different streamed occasions? Enhance viewership by notifying textual content subscribers to RSVP or save the date. Then, ship them one other reminder shortly earlier than the occasion begins.
You can too ship textual content messages to advertise your model’s offline occasions. Combine your online business communications software program together with your CRM, and you will get actually granular with the invitations. Primarily based on a subscriber’s bodily location, you’ll be able to notify them solely of occasions of their space.
8. Ship appointment reminders
64% of customers charge appointment reminders as essentially the most helpful type of enterprise SMS messaging. You may ship texts to remind clients each of their upcoming appointment, and when it’s time to schedule their subsequent one, as this optometrist does:
Reminders will also be used to encourage extra product orders. Whether or not you provide a subscription service, or promote merchandise that want replenishing every now and then, schedule texts to remind clients after they’re getting low, to allow them to purchase earlier than they run out. Your clients will respect the heads up. Pleasant reminders like these go a good distance towards strengthening a client’s relationship with a model.
9. Announce new services or products
Do you’ve got a brand new services or products line launching? Unfold the excellent news over textual content! You can also make the announcement really feel additional celebratory by together with a photograph and emojis, like Lovepop does under:
To essentially make your textual content subscribers really feel like VIPs, think about providing unique pre-orders, out there solely to your textual content subscribers.
10. Be appreciative
Texting feels a lot extra private than electronic mail. Lean into that through the use of your textual content message advertising and marketing to construct buyer relationships. Ship them a brief thanks after their appointment or their buy. You may even embrace a “thanks” low cost they will use with their subsequent order.
Sprinkle some SMS into your advertising and marketing combine
Textual content message advertising and marketing is well-liked amongst manufacturers and customers alike. You should use textual content messages to share reductions, request suggestions, and promote your newest content material and occasions.
SMS messaging can take your online business communication to the following degree — particularly when it’s related with all your different enterprise communications.
From chat to textual content, telephone to electronic mail, and inner to exterior, Nextiva’s new enterprise software program makes it simple to handle your online business SMS out of your desktop. Our software program gathers all of the channels the place dialog occurs. Your staff can see a buyer’s newest textual content, electronic mail, and telephone conversations, multi functional organized view.
With Nextiva, your model can work smarter, talk confidently, and delight your clients. Guide your demo now to see how it really works.