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Columbia College Ladies’s Basketball Crew Goals to ‘Help Black Ladies’ With Marketing campaign

One girls’s school basketball crew has its sights set on targets that aren’t nearly scoring buckets this season.

The Columbia girls’s basketball program introduced its season-long “Help Black Ladies” marketing campaign, an initiative to help Black girls throughout the Harlem group.

In response to the Columbia Lions, the crew made the announcement days earlier than the beginning of the 2022-2023 season, posting a video Friday that it might prolong a mission it started final season.

“We thought it was necessary to proceed our “Help Black Ladies” marketing campaign,” senior Lilian Kennedy mentioned. “Final 12 months, we acknowledged that this was a mission we needed to proceed–we didn’t need to simply have that cease final 12 months.

“We predict there are a number of extra alternatives to indicate our help, akin to inviting sure teams to our video games, persevering with to have Black-owned eating places present our pregame meals, and simply championing and supporting them all through the season.”

Head coach Megan Griffith mentioned the marketing campaign will now embrace spotlighting native Black-owned companies throughout video games, extending assets to native girls’s shelters, and in search of out extra alternatives to be lively within the Harlem group.

“This crew is process-oriented and our work is ongoing,” Griffith mentioned.

“I’m proud to see that our gamers need to proceed to make use of their platforms to make a sustainable impression in our better group. The work will proceed!”

The crew will proceed ordering residence pregame meals from native Black-women-owned eating places, along with connecting with native organizations to implement their SEED (Success, Envision, Empowerment, Dedication) mentorship mannequin.

The Lions have frolicked volunteering at Develop Our Sport, a group basketball clinic that empowers the upcoming technology of women to grow to be assured leaders who impression the group.

To increase their mission to the lots, the Lions’ video message will play throughout halftime of each residence recreation.



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