Ford Motor Firm’s F 2022-model F-150 Lightning pickup truck gained the “2023 MotorTrend’s Truck of the Yr” award, beating conventional choices from the likes of Normal Motors Corp. GM, Toyota Motor Corp. TM and Stellantis N.V. STLA.
What Occurred: Dearborn, Michigan-based Ford stated the F-150 Lightning was the primary electrical car truck to win the award by a unanimous vote amongst judges and the second time an EV of any class has gained unanimously within the historical past of MotorTrend’s “Of The Yr” competitions.
MotorTrend stated in a press release, the F-150 Lightning is the “first EV pickup truck to enchantment on to the prevailing truck market.”
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Though first-time patrons could also be attracted towards Rivian Automotive, Inc.’s RIVN R1T pickup truck, solely a a lot smaller phase of the normal pickup truck market can be inquisitive about making the swap, it added.
This was in keeping with an information level shared by Ford, which stated its EV enterprise is rising at a conquest price of over 60%.
Why It’s Vital: The F-150 Lightning EV truck is a crucial cog within the wheels of Ford’s EV transition. Ford stated it hopes to ship 150,000 models per unit by the top of 2023.
“The Ford F-150 Lightning is at least a milestone achievement within the historical past of American mobility,” stated Ed Loh, MotorTrend group head of editorial.
Ford traded up 2.17% at $13.82, based on Benzinga Professional information.
Learn Subsequent: After F-150 Lightning’s Success, Ford May Launch EV Variations Of These Fashions