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HomeFinance NewsFrom actuary to journey enterprise — a take a look at Julia Menez's...

From actuary to journey enterprise — a take a look at Julia Menez’s Wealthy Life –


What for those who may:

  • Take a piece journey to Richard Branson’s personal island … paid for by your consumer
  • Community with the highest gamers in your business … and understand your small business is doing higher than theirs
  • Collaborate with and be sponsored by one of the best manufacturers

That’s what certainly one of my Earnable college students, Julia Menez, has been in a position to do as she’s transitioned from a job as an actuary to operating her personal journey enterprise, Geobreeze Journey.

I’m excited to share her story with you. First, I need to present you three ways in which proudly owning her personal enterprise has allowed Julia to stay her Wealthy Life. 

A free journey to Richard Branson’s personal island

Julia’s journey to Richard Branson’s personal island “might be the epitome of a Wealthy Life,” she mentioned. “The place the place we stayed appears to be like like a yacht on prime of a hill. It’s essentially the most luxurious factor I’ve ever skilled.”

Julia promoted Bilt, a bank card program that permits you to earn factors in your hire, and Bilt seen. To thank her for driving folks to their program, they invited her to a mastermind consulting session on Branson’s island within the British Virgin Islands.

“I received to hang around with points-and-miles celebrities,” Julia mentioned. “And I received invited to be on Bilt’s advisory board going ahead, in addition to persevering with to advertise their program.”

“Totally different collaborations like this might not have been potential if I didn’t construct out the enterprise,” Julia mentioned. “And plenty of that’s because of the totally different methods that I discovered by means of Earnable.”

Constructing a community and assembly attention-grabbing folks

“Numerous my Wealthy Life is being invited to social occasions and growing friendships,” Julia mentioned.

“Having a enterprise, I get to work together with folks for my podcast,” she mentioned. “They’re attention-grabbing and have unimaginable tales in regards to the methods they use … I get to work together with teaching purchasers … and I’ve additionally made plenty of mates by means of the web after which assembly up in individual.”

She’s been in a position to converse at a number of conferences, together with The New York Instances Journey Present, and has been on stage with “enormous names within the business,” she mentioned. “To get to share the stage with them is unimaginable.”

Julia has an important perception into the idea of a Wealthy Life: “I feel a part of lots of people’s Wealthy Life is a few feeling of being a small-time superstar.” (Certainly!) “Being type of a widely known voice or a rising voice within the points-and-miles group, it’s actually opened up networking alternatives.”

And it’s additionally helped her develop her enterprise.

Serving to others by means of journey ideas and revenue donations

Julia has a well-defined area of interest for Geobreeze Journey. She’s a first-generation daughter of immigrants, which provides her a perspective that’s not typically seen within the points-and-miles journey business.

I LOVE the instance she provides: “Some individuals are like, ‘I simply need to go to my mother in Honduras, and I do not need 600 {dollars}.’ I can inform them, ‘Oh, it’s tremendous simple for you. You simply want this one card. The sign-up bonus covers your six-hundred-dollar ticket. You may see your loved ones.’”

“I can inform any person that in 10 seconds,” Julia mentioned, “nevertheless it’s nearly life-changing to them the place they’re like, ‘I haven’t seen my household in years and this simply modified every part.’ Individuals can journey again house to Asia, South America, Europe, wherever their household may be, the place they haven’t been in a position to afford visiting their household.”

How superior is that!

Julia additionally has a second main method to assist folks: “I donate all of the earnings on the finish of the yr to totally different charities which can be voted on by my Patreon members.” Final yr she donated greater than $30,000.

Take into consideration these three Wealthy Life experiences — Julia is ready to go on luxurious journeys, community with key gamers in her business, and assist folks out with 5-minute ideas … or hundreds of {dollars} in donations.

All due to her enterprise.

And she or he hasn’t been doing this endlessly — she began final yr!

Two of Julia’s secrets and techniques? Exhausting work and Earnable. “I used to be in a position to reap the benefits of these alternatives by means of what I discovered within the course,” she mentioned.

Now, let’s take a look at how Julia found her enterprise concept and area of interest.

Figuring out your area of interest: genuinely serving to folks with a worthwhile enterprise

Turning into an actuary takes hundreds of hours of learning for certification exams. Actuarial jobs pay effectively, and Julia was wanting into positions that might enable her to work internationally in Thailand or Hong Kong or Belgium.

So why stop that — and early in her profession! — to construct her personal enterprise from scratch?

After she completed her research and handed her exams, Julia had plenty of free time and began stepping into private finance and points-and-miles journey. She first arrange a journey company however closed it down in the course of the pandemic.

She began an Instagram account to share how one can use bank card factors and miles. She didn’t like to write down, however she did like to speak with folks, so she began a podcast somewhat than a weblog.

Julia needed to take a collaborative strategy, as a result of she discovered the alternative of that when she was beginning out:

“As I used to be getting extra into factors and miles and eager to journey free of charge, I seen that just about all the large bloggers had been white males of the identical demographic. There was no one who actually seemed like me. There wasn’t actually anyone who shared background tales that I may relate to. I figured there’s most likely plenty of different folks on this planet who really feel excluded that method. 

“At any time when I attempted to ask a query on Reddit, generally folks had been simply very impolite of their responses. So I actually needed to make a group the place we may speak about factors and miles, but additionally from a standpoint of people that don’t usually get featured in points-and-miles media….

“As somebody who is kind of clearly not a white man, I feel my viewpoint of how one can strategy factors and miles is slightly bit totally different. There’s a lot content material on the market for how one can get the best cents-per-point valuation by transferring your factors to Emirates First Class or Singapore First Class, the Etihad Residences, issues like that, which don’t at all times cater to everybody.”

This can be a nice illustration of what I imply once I say “Your Wealthy Life is yours.” “Wealthy” just isn’t synonymous with “top notch.” Not everybody even needs to do these issues. 

Julia additionally needed to “make it simpler for folks to seek out any person who suits their explicit fashion of points-and-miles technique,” she mentioned. “As a result of generally you need data for solo girls vacationers, generally you need issues which can be for big households. Generally you need one thing that’s very business-traveler centered. If you happen to’re a guide or a salesman who’s touring on a regular basis, generally you need to be taught what’s one of the simplest ways to earn plenty of factors … the place you possibly can churn plenty of enterprise spend by means of these bank cards. There are totally different methods.”

Julia recognized a chance available in the market: “I felt prefer it was a really one-size-fits-all or possibly three-sizes-fits-all — with individuals who prefer to tinker and primary household blogs, however nothing that catered to girls, folks of coloration, first-generation immigrants.” 

Julia has been in a position to converse at a number of conferences on how BIPOC girls can use factors and miles or how points-and-miles journey applies to households who’ve a number of youngsters however by no means had a journey price range. “Having the ability to have these alternatives and assist individuals who simply thought ‘Oh that luxurious way of life just isn’t for me, it’s for people who find themselves already wealthy. Individuals who appear like me simply aren’t represented in these channels.’… I really like having the ability to inform them, ‘No, you possibly can journey free of charge too!’”

“From a enterprise sense,” Julia mentioned, “it’s opened up so many various alternatives as a result of there’s fairly a motion on Instagram and the web at giant to make all the journey and monetary industries extra digestible for individuals who usually haven’t had a seat on the desk.”

I really like this dialed-in perspective on how she may help folks whereas on the similar time construct a profitable enterprise.

Julia discovered one thing she preferred and was good at, discovered a gap available in the market, after which labored to offer a worthwhile answer.

Now let’s take a look at how Julia has labored to construct a number of income streams from her concepts.

$60k in her first yr in enterprise

Julia has diversified her enterprise’s revenue streams. Right here’s why that’s vital.

Final yr was Julia’s first yr in enterprise with Geobreeze Journey. The enterprise introduced in near $60,000 in income.

“This yr,” Julia mentioned, “my aim is about $8,000 whole income every month. In order that’ll get me near $100k in whole income. If any person constructed out a enterprise like this, that’s greater than sufficient to stay on for most individuals.”

When Julia was learning the superstar points-and-miles journey bloggers just a few years in the past, she determined to purchase Earnable:

“I believed, ‘Nicely, if they will do it, I wager I can do it too.… How are they doing this? Let’s determine if I’m in a position to do one thing comparable with out having to spend all of my free time writing weblog articles, optimizing for web optimization, hoping any person reads it after which clicks some hyperlinks.’ So I bought Earnable and got here up with plenty of totally different concepts that don’t simply rely on folks making use of for bank cards by means of my website.”

Geobreeze Journey has 5 whole income streams:

The biggest piece of income for Geobreeze Journey comes from bank card affiliate gross sales. “It’s sufficient to cowl hire each month on this New Jersey residence, the place I’ve a view of Manhattan,” Julia mentioned.

However she doesn’t need to be depending on one stream. “It’s good that if I’ve a low month [in credit card affiliate sales], as a result of it’s the most variable, that it’s not utterly going to wreck the enterprise,” Julia mentioned.

Earnable additionally gave me concepts for how one can launch a training enterprise and how one can automate plenty of issues like scheduling,” Julia mentioned. “So that you’re not attempting to e mail folks forwards and backwards, ‘OK, are you free on Thursday at 7pm?’ You may make an automatic calendar so that folks can join teaching each time there’s an open spot.”

One more reason why diversifying is so vital is that you just by no means know when Fb or Instagram or no matter service will change their algorithms and have an effect on your small business. That’s why an e mail listing is vital.

And it’s one thing Julia is specializing in.

Right here’s what I really like about Julia’s method of doing that: As a bonus for signing up for her e-newsletter, she shares a easy e mail script that received her $1k of upgrades on the Grand Wailea in Maui!

Sure! I really like scripts. (In truth, Earnable is stuffed with word-for-word scripts you possibly can borrow or adapt to your personal enterprise.)

The resort improve e mail template Julia shares is phenomenal. She booked the $500 room on the resort and requested for an improve to the $650 room. The resort ended up upgrading her to the $900 room within the gated group a part of the resort, with views of a number of Hawaiian islands, a balcony, free breakfast, free dinner with cocktail hour, complimentary champagne and native Hawaiian snacks, and extra.

Not unhealthy for a easy e mail!

Julia now provides out a free 15-minute teaching name every week to the primary one who clicks the hyperlink in her weekly e-newsletter. “I feel I received that concept out of Earnable too,” she mentioned.

I really like that Julia took what she discovered from Earnable and utilized it to her personal distinctive state of affairs. She discovered one thing she preferred and was good at, discovered a gap available in the market, after which labored to offer a worthwhile answer.  

The mindset of a profitable entrepreneur

Julia’s enterprise has given her a number of Wealthy Life moments, she developed a distinct segment, and she or he diversified her enterprise’s revenue streams.

However now, let’s take a look at a very powerful a part of being a profitable entrepreneur: mindset.

Like many college students, Julia binge-watched Earnable when she first signed up and began constructing her enterprise.

However she’s continued to return to the teachings many times, particularly for “e mail templates or if I want concepts on how one can phrase one thing once I’m going to pitch to a model or pitch on a collaboration,” she mentioned.

Julia sees one thing in her enterprise that I see typically in mine: “Lots of people are hesitant to spend money on something that has a payment related to it. We see this within the bank card world on a regular basis, the place folks will say, ‘Oh, there’s a $95 annual payment.’ We are saying, ‘You’re going to get $2,000 value of worth. Wouldn’t you pay $95 to get this $2,000 trip free of charge?’ And individuals are like, ‘Oh, however is it assured that I’m going to seek out the award area?’”

However right here’s what she tells individuals who ask about investing a lot in a program (whether or not a bank card or a enterprise program): “Don’t you imagine in your self sufficient to get that type of ROI?” I find it irresistible.

“It does actually mild a fireplace underneath you, the place you say to your self, ‘OK, I’ve invested on this. I’ve to truly do the work in order that I can recoup that cash and construct out my enterprise,’” she mentioned.

That is the mindset I’ve seen in my most profitable college students. They spend money on themselves and use that as motivation to spend money on their enterprise.

One other widespread mindset I’ve seen from my college students is imposter syndrome and feeling like they’re years behind everybody else and they also shouldn’t even begin.

Right here’s Julia’s recommendation:

“I feel when individuals are beginning their very own enterprise, they simply really feel the necessity for every part to be good, or they see any person that they admire of their business they usually’re like, ‘That took 14 years. I don’t have 14 years. I’m by no means going to catch as much as them as a result of there’s some type of early mover benefit.’ However the world retains shifting and also you don’t should be on the similar stage as the highest individual in your business. If you happen to can develop slightly bit after which develop slightly bit extra and make these incremental steps, these are actually vital.

“We inform folks the identical factor in factors and miles after they say, ‘I’m by no means going to get sufficient factors to go all over the world in top notch and save $50,000, $200,000.’ I inform them, ‘Do you want to? Would you be blissful if I simply informed you that you just get $5,000 of free journey yearly? Isn’t that notable?’

“I feel folks simply get caught up within the comparability sport with Instagram. It parallels every part else the place you’re so afraid to start out your small business since you see any person who’s so profitable on the factor you need to do, and also you suppose you’re by no means going to catch up.

“You’d be shocked. Generally you do. I’ve surpassed some individuals who I believed had been method above me, they usually had been method above me in some unspecified time in the future, and I’ve surpassed them so far as Instagram followers, most likely income as effectively.

“But in addition, it’s OK for those who don’t, since you’re nonetheless making progress, and there’s a lot self-efficacy concerned whenever you’re like, ‘I made sufficient this month to pay hire.’ Lease is roofed from a facet enterprise! So even for those who’re not masking your total way of life and it’s not sufficient to retire in two months after beginning a enterprise, that’s OK. As a result of for those who’re making sufficient to cowl a big expense, that’s life altering and ultimately socioeconomically altering for those who can maintain making these little items of progress.”

YES!! That is fantastically acknowledged.

Right here’s my problem to you: If you have already got this mindset, be part of Earnable and begin to construct your individual enterprise. If you happen to wrestle with this mindset, be part of Earnable. Along with the fabric that focuses on the nuts and bolts of constructing your individual enterprise, we additionally embody numerous materials on mindset — each yours and your prospects’.



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