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The State of European SaaS

As we proceed via a worldwide financial downturn, each business is confronted with a set of challenges and alternatives.

SaaS is not any exception. We’ve seen the headlines of hiring freezes, layoffs, and poor inventory performances. However happily, it’s not all doom and gloom. The truth is, TechCrunch lately shared a vivid spot that U.S. enterprise capital exercise within the third quarter “was removed from catastrophic”, suggesting it might even be a really perfect time to construct a SaaS enterprise. 

Recognizing the regional nuances of our business, I’ve been to listen to from companions, prospects, and different SaaS leaders throughout the globe. Final month, I used to be lucky to go to G2’s London workplace and in addition converse at SaaStock in Dublin. 

The Accel 2022 Euroscape 

At SaaStock in Dublin, I loved connecting with Philippe Botteri, associate at Accel, shortly after he and Accel VP Richart Kotite unveiled The Accel 2022 Euroscape. The theme of this 12 months’s report is “The Reset” — and the introduction of their evaluation speaks to exactly why it’s time to method SaaS in Europe with a recent mindset:

“On the general public aspect, $1.6T of market capitalization has been misplaced within the world Euroscape cloud Index with the common ahead income multiples plunging from 17x a 12 months in the past to 6x as we speak. On the non-public aspect, cloud funding in Europe, Israel, and the US is down 42% in Q3.”

Regardless of this much-needed reset, Accel notes that traits like digital transformation and shifting to the cloud stay sturdy. Moreover, whereas the general funding decline in Europe and Israel is per what’s been taking place within the U.S., we’ve nonetheless seen massive rounds of funding occurring over the previous 12 months.

The position of buyer centricity in European SaaS winners 

Figuring out that it’s nonetheless potential to win in a down market, who’re the Euroscape leaders which have collectively raised $8B? And, what are the keys to their success?

One commonality they share, which I used to be happy to be taught, is that they’re fueled by greater scores and extra evaluations on G2.

Screen Shot 2022-11-09 at 11.12.57 AM

For context, G2 scores merchandise and distributors primarily based on the 1.9M+ verified peer evaluations gathered from our consumer neighborhood, in addition to information aggregated from on-line sources and social networks.  With this system in thoughts, European SaaS firms who’ve greater G2 scores – and subsequently have greater buyer satisfaction – usually tend to be market leaders. 

It’s at all times been vital to have completely happy prospects, however throughout instances like these, it’s essential to double down on treating your prospects as your most respected advertising belongings.

My takeaways and forecast

Whereas SaaS funding will probably be down for no less than a number of quarters, we stay very bullish on the prospects for European and world SaaS innovation and development.


We met so many high-energy SaaS leaders and entrepreneurs in Dublin who’re constructing the subsequent era of high-value SaaS apps. Thus, we’re assured extra world leaders like UiPath, Celonis, and Miro will emerge from Europe.

We have additionally shared our 5 key classes realized on methods to climate an financial downturn, providing extra insights on methods to survive and finally thrive via these difficult instances.



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